Fall Preview: Merrell

Merrell is refocusing on the trail, and the Rockford, Mich.-based brand, a division of Wolverine World Wide Inc., has streamlined its offering to reflect that heritage, said creative director and VP of product creation Martin Dean. For fall ’14, the brand brings low-profile and responsive constructions to light hiking and trail running styles; mapped insulation and two lug densities for grip to winter hikers; and lugged outsoles with hiking-boot inspired details for more casual products. Priced from $100 to $200, the line will begin to deliver in July to outdoor shops, footwear independents and online accounts.

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