Cameron Diaz’s First Full PLV Collection Is Here

The actress, who serves as artistic director for the company, has been working with the design and marketing teams to prepare the fall ’14 line.

“When I first [started working on the Pour La Victoire shoe collection], the fashion at the moment was really high, high platforms,” Diaz said. “It wasn’t something I was wearing necessarily because I have so much height already. I’m such a stickler for shoes and function. And that’s what we are getting back to with this line — function.”

Diaz, who said she mainly wears flats when in New York, maintains that shoppers want something “that looks good on the foot but stays on the foot and doesn’t require a lot of work to do so.”

The fall lineup indeed has a New York feel, featuring ankle boots (both short and tall) in black, gray and red, with a sprinkling of bags for good measure. Prices range from $195 to $495.

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