Stuart Weitzman’s Perfect Pumps

The designer brand is launching Perfect Pumps, and this time it’s not those ubiquitous Nudist heels, making their way down every red carpet of late.

Stuart Weitzman is giving shoppers control with SWxYOU, a customization project akin to Nike iD, only now the focus is on stilettos and kitten heels.

Logging on to the brand’s website, stuartweitzman.com, customers choose from three heel heights (1 ¾ inches, 3 ¾ inches and 4 ½ inches) in 14 shades for fall. Depending on users’ selections, the shoes, made of suede or crocodile-embossed leather, range in price from $355 to $395, and take six to eight weeks to construct.

This is the fourth installment of the brand’s two-week DIY project, which kicks off today.

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