Shop Talk: Burberry Grows in Shanghai… Shoe City Turns 65

Burberry Ups Game in Shanghai
Burberry pushes east as its newest flagship in Shanghai opens at the Kerry Center on April 24. The store is the brand’s eighth in the city after recent openings in the L’Avenue mall, K11 Art Mall and Hongqiao airport. The latest location spans three floors with dedicated areas for watches and beauty, and it has several technological elements. The store features a “retail theater” with more than 40 video screens and 130 speakers. To add to the technological theme, microchips are woven into the clothing to trigger interactive content and videos on store mirrors.

Shoe City’s Big Anniversary
Baltimore-based retailer Shoe City celebrates 65 years with a nod to the past and big changes. The company, which operates 33 stores in Washington, D.C.; Maryland and Virginia, announced a major rebrand and store remodel to coincide with the anniversary. The company debuted a new logo earlier this year inspired by the flagship store in Owing Mills, Md. All Shoe City locations will be renovated with an open-air concept by 2017. “We feel like the updates simplify and modernize our original Shoe City logo. It exemplifies Shoe City’s heritage by incorporating minor modifications to both the font and the Baltimore skyline,” President Greg Greenberg said in a statement.

Madden Gets Digital
Steve Madden upgraded its e-commerce website. Inspired by the interactivity of social media, the relaunched site includes a Facebook login for simplified sharing, and pulls in user-generated content from Instagram through hashtags. Additionally, the SM World lifestyle blog features interactive, shop-able content.

Dick’s Adds Four More
Dick’s Sporting Goods plans to open four locations this month. The weekend of April 25, Dick’s will open stores in Alabaster, Ala.; Lawton, Okla.; and Tampa, Fla. The retailer also reopened an expanded 50,000-sq.-ft. location in the McCandless Crossing shopping center in Pittsburgh on Sunday. The retail activity brings the U.S. store count to 566 for the athletic goods chain.

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