Pediped’s store expansion is heating up. The Henderson, Nev.-based children’s brand recently bowed seven stores in Asia and Eastern Europe, citing China as its biggest growth opportunity.
“There’s strong growth in China,” said Angela Edgeworth, co-founder and president of Pediped. “The economy is robust and it is easy to open stores. Malls are eager to get foreign brands.”
Since May, Pediped has debuted two doors in Shanghai, one in Beijing and a shop-in-shop in the Takashimaya department store, also in Shanghai. According to Edgeworth, the brand plans to bow roughly 10 additional locations in China this year.
The ability to move into the Chinese market has been facilitated by Pediped’s existing infrastructure there. The company already operates manufacturing and distribution facilities in the country that serve China as well as other global retail partners.
Pediped is distributed in 50 countries, and the firm is now eying Eastern Europe for additional standalone stores. The brand currently has two concept shops in the Czech Republic cities of Brno and Prague, in partnership with Nohel Group, a Czech company that was created by its owners to launch the stores.
In addition, Rudy Glocker, managing partner of Pediped, said the brand is sold throughout the European Union through a string of retail partners.
Overall, Glocker noted that 25 percent of Pediped’s business is done internationally. Strong global sales contributed to an uptick of 12 percent to 15 percent in overall sales in 2013 over the prior year. “There’s a demand for high-end products [globally] and we’re perceived as a higher-end brand,” he said.