New Balance Launches Authors Collection

Boston-based New Balance has introduced a new Made in USA collection inspired by the Great American Novel. The line, consisting of the Bespoke, Distinct and Connoisseur packs, retails from $150 to $399 and aims to capture the essence of westward expansion.

“Our muse for [our Made in USA collections] has always been the storied history of the United States. No one captures the essence, spirit and the American experience better than American authors and the stories they have told throughout history,” said Jennifer Lynch, lifestyle senior product manager at New Balance.
“For our fall collection, we pay homage to theirs and our own American experience by building a collection inspired by the great stories and moments told through their lens and our own.”

Bespoke, the most premium of the three packs, will include two 998 colorways in Horween leather with waxed laces. Only 300 limited-edition styles will be created. The Distinct collection references iconic figures from classic Wild West novels — the prosecutor, the outlaw and the conductor — while the Connoisseur series recasts pivotal points in American history in earthy neutrals with graphic insoles.

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