British footwear designer Kat Maconie has signed a license agreement with Phoenicia International Trading Ltd., which distributes European luxury goods in Greater China.
Phoenicia will produce, distribute and sell Kat Maconie products in the region, the designer said in a statement Thursday. As a result, Kat Maconie will open retail stores in Beijing, Shanghai and Chengdu this year, followed by a further 10 across the country in 2015.
David Carruthers, CEO of Phoenicia, called Maconie, who’s known for her bold, playful footwear designs, a “dynamic, hard working and creative young talent,” and said the agreement marked “a significant step forward for both partners.”
And in addition to the expansion in China, on Thursday Maconie opened a pop-up store in London’s Covent Garden section. The shop, which sells both current and archival pieces, will remain open through Saturday.