Hunter Preps for London Flagship Debut

Hunter is making a big splash in London with its first global flagship store. The 5,300-sq.-ft space will open at 83 Regent Street on Wednesday.

The concept, created by Hunter’s creative director Alasdhair Willis, was designed in collaboration with U.K.-based firm Checkland Kindleysides.

The appearance takes references from the British countryside, which is interpreted in a modern spirit. A barn structure carries through from the Regent Street windows to the inside of the store and features Hunter gates.

A dry stone wall displays the brand’s iconic Original Wellington boots, first launched in 1956. Puddle tables with mirror tops have been designed to resemble an environment after a downpour. An infinity forest created from Douglas fir trees is positioned at the rear of the ground floor.

The store also features a large LED screen that presents exclusive brand content, as well as seating areas that evoke a rural boot room.

Watch on FN

“The Regent Street flagship is the first opportunity for the Hunter customer to enter the home of this iconic British brand,” said Willis in a statement. “This ambitious new store concept starts to clearly deliver a retail experience that represents the brand’s exciting new vision and future.”

For his part, Hunter CEO James Seuss said the opening of the store marked a key milestone in the development of the label.

“Following the recent launch of our new global e-commerce site, our global flagship store delivers a retail concept that will form the basis of future retail opportunities in key cities such as Tokyo and New York,” Seuss said in a statement. “It was important to establish our first retail presence on London’s Regent Street, one of the most iconic shopping streets in the world, staying true to our heritage as a British brand.”

Access exclusive content