Blake Mycoskie held a private party Wednesday night in Los Angeles to celebrate Toms’ holiday collection for Target.
Jennifer Garner, wearing a T-shirt and bracelets from the line, mingled with Jessica Alba, who sported a clutch from the collaboration. “Modern Family” star Sarah Hyland arrived dressed head-to-toe in the new offering.
Posing with his pregnant wife, Heather, Mycoskie wore accessories straight from the 50-piece lineup, all retailing for under $50. The collection goes on sale on Nov. 16.
On Oct. 13, FN wrote:
Toms is getting ready for the holidays.
The brand recently announced a collaboration with Target to debut in November just in time for gift-giving season.
Here, Toms founder Blake Mycoskie talks about how the partnership developed and chooses his favorite piece from the line.
How did the partnership with Target come about?
BM: As we thought about the future of Toms and the One for One model, we felt partnering with Target provided us with the opportunity to expand into new product categories and reach more people than ever before. We’re thrilled to work with a brand whose core values align so perfectly with our own.
Can you walk us through the design process? How was this experience different from other collaborations Toms has produced?
BM: Myself and the Toms design team were intimately involved in all aspects of the Toms for Target collection, working side by side with Target’s team. Every item created for this collection is special and represents what is going on in the Toms community and the journey we’re on in this moment. Our collection with Target also includes a number of products that we have never sold before, including blankets, frames and more.
Can you talk about the inspiration for the holiday line?
BM: The Toms for Target collection was inspired by the Toms lifestyle. Our lives are constantly on the road, traveling to all the countries we give in, so many of the items in the collection are very much inspired by things we would wear during our travels.
What’s your favorite piece from the collection?
BM: The journals are my favorite pieces in the collection. A journal is something that is very personal to me — I have been journaling every single day since I was 15 years old. It is a spiritual practice for me and helps me stay grounded and thankful for all the things that are happening in my life.