Danish designer Anine Bing chose her adopted home of Los Angeles for her first stand-alone store, which bowed yesterday on a tony-meets-trendy strip of West Third Street. “We’re surrounded by great restaurants and other stores,” Bing told FN. “It has that relaxed LA vibe that I love so much.”
Guests including Cat Deeley, Rebecca Gayheart, Ashlee Simpson (with new husband, Evan Ross, in tow) and blogger Aimee Song were among attendees at the grand opening party, perusing the assortment of ready-to-wear, denim, accessories and Bing’s signature made-in-California footwear. The offering currently focuses on biker and Western-style boots.
“I really think it tells the story of the brand and what we’re all about: effortless, chic and cool,” said the designer, who also counts Rosie Huntington Whiteley and Ashley Greene as clients. “Since we’re not working with traditional seasons, there is always a new style added to the collection every month [to] keep it interesting and updated.”