Adidas has launched the Pure Boost Camo.
Reworking its signature shoe, the brand has developed a “stripped-down” version to celebrate national heroes.
“With its full-length Boost cushioning, [the shoe] may be the most comfortable shoe you’ll ever try on,” said Jim Jennings, category director of running for the brand.
“Since we launched [Pure Boost in May], we’ve unveiled a variety of colorways including the Battle Pack edition for the World Cup, the City Blur edition sold exclusively at Foot Locker, and now this new print, a fresh take on camo,” he added.
The new style, which retails for $120, goes on sale this week.