It’s no secret the Aussies are invading the U.S. market, but Jasmine Yarbrough and Tamie Ingham, who launched their Mara & Mine shoe brand in fall ’12, told Footwear News it makes perfect sense.
“The U.S. is the land of opportunity,” said Yarbrough. “It’s great that so many talented Australians are becoming more international.”
The native Australians and longtime friends are now based in Los Angeles, where they produce their line of women’s shoes and a small selection of men’s styles featuring the brand’s signature skeleton motif.
Yarbrough noted that for spring ’15, the brand will continue to offer its successful smoking slipper, sneaker-sole slip-on and one sandal look. “An open-mesh material featuring embroidery is a common theme for the season, and black and white with a pop of cobalt blue is carried throughout our line,” she said.
Also for spring ’15, the designers collaborated with children’s brand Akid to create miniature versions of their Jem Skull slippers. “We find collaborations to be an important part of the Mara & Mine evolution,” said Yarbrough, noting that more creative pairings could be in the works for fall ’15.
The brand has also extended into leather clutch bags.
On the distribution side of the business, Yarbrough and Ingham have big plans. “We hope to expand our brand internationally to major boutiques and department stores,” said Yarbrough. “Barneys or Bergdorf Goodman would be a dream.”
Mara & Mine is currently carried stateside at retailers including The Tannery in Boston, Atrium in Miami, and Ron Herman in Southern California. The footwear line retails for $250 to $480.