Under Armour’s new SpeedForm style has finally arrived — and just in time to compete in the TCS New York City Marathon.
Last night, the Baltimore-based athletic company debuted the SpeedForm Gemini to press at an event at its Soho flagship. In addition to brand execs, two Under Armour-sponsored athletes were on hand to tout the shoe’s many benefits.
Elite runner Nick Arciniaga and triathlete Chris “Macca” McCormack, who are running the New York marathon this weekend, both highlighted the comfort and responsiveness of the new sneaker. In fact, McCormack he said will be wearing the Gemini on race day.
Under Armour’s VP and creative director of footwear, Dave Dombrow, told FN the Gemini is the next evolution in the brand’s running platform.
“We’re taking everything we learned from the SpeedForm Apollo and marrying it on the bottom with our Charged Foam cushioning,” he said. “It is super responsive, but what’s really unique about this cushioning is it’s also adaptive. It can adjust to lower or higher forces [when you run slow or fast], and it can adjust to people’s weight.”
Dombrow added that the Gemini is a fast shoe meant for technical runners. It weighs in at 8.5 ounces with a 10-millimeter offset, and will retail for $130.
Limited pairs are available now at the Soho flagship, but the bulk of the line will hit stores in January.
Dombrow said distribution is targeted to specialty independents. “We’re looking at other channels as well, but we see run specialty as important for where we go long-term, especially as we position ourselves as a brand for the serious runner,” he said.
Under Armour hit its stride this year with the release of the SpeedForm Apollo, which has seen strong sales.
The firm’s new head of running, Fritz Taylor, who joined in May from Mizuno, said Under Armour’s next steps in the category emphasize its brand mission to make athletes better.
“We have big goals and aspirations in running,” he said. “The key thing that’s emerging is strengthening your muscles — it’s the key to preventing injury. A lot of new evidence says whether you’re overpronating or not doesn’t matter so much as balancing your muscles and keeping them strong. So our line architecture is going to reflect that. We’re going to have shoes that help you go longer, shoes that help you go faster and shoes that are all about strengthening.”