You will be redirected back to your article in seconds

Two Ten: Firsthand Accounts and Survival Stories

Two families, two stories. Impacted by natural disasters, Two Ten stepped in to help rebuild.

SURVIVING SANDY:
Mickey Yanes, now 54, lost his Seabridge, N.J., home to Hurricane Sandy in 2012. The sales executive for Wolverine World Wide and his son (aged 7 at the time) had sought refuge from the storm with friends; when they returned to town, the ranch-style home was in ruins and ultimately had to be demolished. Yanes did what he could to cope. “I got into a cruise-control mindset, ‘Alright, everything out.’ I didn’t want it to get the best of me,” he said.

The Federal Emergency Management Agency was first on Yanes’ call list to get whatever assistance he could. But no aid came. “Where’s all that money that people were donating going to? I don’t know. We didn’t get anything,” Yanes said. Then he called Two Ten. The foundation quickly contributed $2,000, which he used for clothing for his family. “It was like an emotional hug,” he said. The family now lives in their new — and elevated — home.

FAMILY MATTERS: One early morning in June of 2013, Christine Cruz, 27 at the time, awoke to the stench of smoke and the wailing of fire truck sirens. She discovered it was the result of a three-alarm fire in an apartment two floors above. Though the fire didn’t reach her home, extensive water damage would displace her family for seven months. “I could literally swim in my room,” Cruz said.

Cruz contacted Two Ten on the recommendation of her coworker at Eastman Footwear Group, the CFO’s assistant. The foundation promptly provided a $500 initial check for food and clothing, then another later for first month’s rent toward her new home. “Think of big disasters: You get intimidated trying to go to a big organization like Red Cross,” she said. “Knowing that Two Ten works specifically at helping people within the industry is more comforting.”

 

More From Our Brands

Access exclusive content