The Shoe Market of the Americas (SMOTA) is targeting more upscale players.
Organizers announced the addition of The Collections, an event that will take place on March 1 and 2, 2015 during the first two days of the regular SMOTA market, which runs March 1 to 3. The show within a show will be held at the Doubletree Hotel, which is adjacent to the Miami Airport Convention Center, where the main trade fair is held.
Jack Cicione, president of SMOTA, said in a statement the move would allow SMOTA to better serve the high-end market.
The hotel atmosphere will be a more elegant setting than the traditional convention center space, organizers said, and allow vendors and retailers to do business in a more effective way.
In the meantime, the main show will continue to house about 500 exhibitors in an open-booth format.
In addition to the March market, SMOTA will host shows from June 28 to 30 and Aug. 30 to Sept. 1.