Skechers Signs Ringo Starr

Joe Montana, Joe Namath, Pete Rose … and now Ringo Starr.

The Beatle joins an athlete-filled lineup for Skechers’ relaxed-fit campaign.

“Ringo possesses the charm, cool charisma and instant global recognition that will elevate awareness for our popular relaxed-fit footwear collection both in the U.S. and especially around the world,” said Michael Greenberg, president of Skechers.

The esteemed drummer, who has released 17 solo albums in addition to his work with the Fab Four, worked with John Varvatos earlier this summer and will help expand the athletic brand’s reach.

“Ringo is not only a music icon, but also a style icon. As we move from the sports world to the music world with this campaign, Ringo is the perfect ambassador to illustrate how our comfortable footwear helps keep you relaxed in any situation,” Greenberg said.

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