Skechers has signed a closer.
The Manhattan Beach, Calif.-based company announced today that it enlisted retired Yankees pitcher Marinao Rivera as a face of its men’s Relaxed Fit line of footwear. Rivera, a 13-time All-Star who retired from the Major Leagues in 2013, will appear in print, point-of-sale, outdoor and digital ads in 2015, kicking off with a television commercial for the spring ’15 product line, according to Skechers.
“Sports icons have proven to be the perfect match for Relaxed Fit from Skechers,” Michael Greenberg, president of the brand, said in a release. “As one of the game’s greatest players, Mariano Rivera exemplifies everything about staying cool under pressure. He’s an inspirational star who will have no problem conveying that our comfortable footwear is the ideal way to help you stay relaxed in any situation.”
“After 19 seasons on the mound, I’m the one that needs relief these days, and comfortable Relaxed Fit shoes get the job done,” Rivera said in the statement. “I’m thrilled to be working with Skechers on the same team as the impressive roster of sports legends that have appeared in this ongoing campaign.”
Watch on FN
Rivera joins other sports figures including Joe Montana, Joe Namath, Pete Rose and Mark Cuban as a face of the Relaxed Fit line.