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Sherson expands globally, celebrates 30 years

Canadian footwear distributor Sherson Group celebrates its 30th anniversary this year with expanding e-commerce platforms, adding new key brands to its portfolio and signing a deal with sister company Madison Fashion Group to acquire rights to William Rast footwear.

The company, long known as the Canadian wholesale distributor and retailer of Nine West, has expanded in recent years to include brands. They have within the past year added Taryn Rose, Adrienne Vittadini and Flogg in its brand lineup.

“We try to be the company that is a one-stop shop for retailers,” said Stephen Applebaum, chairman, CEO and owner of both Sherson and Madison Fashion Group. “We like to keep a diverse number of brands and keep the ones most appealing to retailers.”

The William Rast agreement with Sequential Brands gives Madison Fashion Group the rights to design, manufacture and distribute William Rast shoes in Canada, U.S. and Europe.

“This is an opportunity for us to take our footprint international, and it is the direction we’re going to go in for the next 30 years,” he said. “We are thrilled to be looking forward with so much opportunity. It’s really reenergizing.”

The company also has plans in the works to continue to expand the retail presence of Nine West’s Canadian e-commerce platform, which has been its fastest growing category. Applebaum said.

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