Rupert Sanderson is no stranger to Asia’s burgeoning luxury market.
The designer has opened his fourth location in Asia this week at the Harbour City mall in Hong Kong. To celebrate the new 712-sq.-ft. space, Sanderson designed Nella, a new pump based on his Nim design, which features a splatter gold pebble and an 8-centimeter heel in 10 variations.
Here, the designer discusses the brand’s Asian expansion exclusively with Footwear News.
1. Why is this the right time to expand the marketplace in Asia?
RS: It is a market we have invested in heavily in terms of time and store openings over the last four to five years. It’s a plan we have been working on with our partner for the long-term development in this important region.
2. In addition to the Nella, are there other Asia-only styles?
RS: Historically, successful Italian shoe brands have an Asian last, so we are developing this for our fitting; quite a number of usual styles are now available on an Asian last in this market. The Rupert Sanderson GOLD collection has also been developed, incorporating elements of design that are brand signifiers. These include the gold heel and pebble, which are unique to Hong Kong and greater Chinese market.
3. Are there more Asian openings planned?
RS: Yes, we have a long-term plan. The specific opening dates aren’t fixed, however, this market is incredibly fast and dynamic. Openings tend to happen sooner rather than later.