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Reef’s Big Swell

Surf’s up at Reef.

The brand is set to launch a new collection of women’s and men’s shoes: Rover Collection featuring Swellular Technology. Set to debut in January, the footwear was designed with a surfer’s lifestyle in mind.

Three different layers support the technology, including: a contoured foam footbed for comfort, a medium-density midsole and a high-density sawtooth Swellular outsole for traction.

Prices range from $70 to $80 for a collection that’s aimed for everyday use, “from the beach to around town.”

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