Original Footwear is taking on a new market.
The Stockton, Calif., company, producer of the Original S.W.A.T. line of tactical footwear, is expanding its reach into the military sector with the recent purchase of Tactical Holdings and Operations Inc., which manufactures the Wellco and Altama brands.
According to Brett Weitl, marketing director for Original Footwear, Tactical Holdings had come up against issues in product and sourcing, prompting the company to seek a buyer. That said, Original Footwear plans to capitalize on Tactical Holdings’ existing state-of-the-art manufacturing facility in Morristown, Tenn., with plans to double the size of the factory over the next two years, Weitl said.
The acquisition could eventually triple Original Footwear’s business due to its niche in the military market and production capabilities in the U.S., Weitl said. “It was a market we were not in,” he explained. “Government contracts are a huge business.”
Currently, Original S.W.A.T. sources product overseas for the law enforcement community.