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New Comfort Line Soft Launches

Ilene Greenberg is joining a growing number of footwear entrepreneurs on a mission to create pain-free high heels.

Greenberg plans to soft launch her high-end collection, called Design Comfort Shoes, in May. The line includes high-heel slingbacks and ankle-strap styles, retailing from $220 to $250.

The founder of the Boca Raton, Fla.-based firm said that she developed pain in her feet after years of wearing poorly fitting shoes. That gave her the idea to create something far more comfortable.

Instead of resorting to a line of flats, though, Greenberg worked with a German research-and-development firm to create patent-pending technology built into the 1-inch platforms of the collection’s 4-inch heels. Her line features pneumatic components that are meant to add a touch of bounce when walking, alleviating stress and impact to the foot, she said.

For added comfort, the shoes utilize anatomically contoured silhouettes, while uppers incorporate stretch leather and stretch sateen at the bunion areas for wearing ease. Cushioning in the footbeds and slip-resistant outsoles are also used.

“I always had a passion for shoes,” said Greenberg.

Moving forward, Greenberg will expand the collection with lower-heel styles and more casual looks.

The company is selling direct to consumers through its website, Designcomfortshoes.com, as well as at the wholesale level.

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