Men’s Buzz: Boga, Swims

First Direct
Boga is getting in the footwear game. The online men’s apparel and accessories brand on Friday will launch four styles, including a monk strap and wingtip, all made in Spain of calf leather and selling for $425. Each look is fully padded and features a lined footbed. Boga will follow up with five additional styles for fall. The brainchild of Jeff Burkard, who previously founded the gift basket packaging company now known as 1-800-Baskets, Boga focuses on the core men’s wardrobe with a neutral palette that can be worn from day to night.

Swim Lessons

Swims will bring an assortment of men’s outerwear to the North American market for fall. Already a success in Scandinavia, according to the company, the collection will include the Continental Mac, Monza Jacket and Aosta Jacket. The Continental Mac is created with a two-layer performance membrane outer fabric and is lightly insulated, waterproof and breathable. The Monza jacket is lightweight and water-resistant with asymmetric cuffing, comfort detailing and PrimaLoft insulation padding. The Aosta jacket is a thicker, hooded version of the Monza and is a refined interpretation of the winter puff jacket with water resistance, lightweight properties and PrimaLoft. The outerwear will retail for $249 to $549 at select Nordstrom locations and independent retailers.

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