Media Bank: Ugg Aims for Lifestyle… Piperlime Amps up Site

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Piperlime debuted a refreshed website this week. The Gap Inc. apparel and footwear retailer updated the appearance of the site, but also greatly expanded its guest editor platform. There is one guest “influencer” planned for each day for the next 25 days, ranging from Chrissy Teigen, Shoshanna Gruss, Poppy Delevingne and more. As a part of the program, the site is also bowing its first Piperlime Collection online and in its Soho store in September. Pieces range from $37 to $170.
Ugg Aims for Lifestyle
Ugg is pulling at the heartstrings. The brand tapped House Design and Film to help produce its first global campaign called “This Is Ugg,” debuting this week. Complete with black-and-white spots and images, the campaign further aims to build the lifestyle image and branding around Ugg by celebrating family and friends in everyday moments. Ugg calls on brand ambassadors like Langley Fox (Ernest Hemingway’s great-great-granddaughter), Tom Brady and architect Harry Gesner to appear in the multimedia campaign.

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