Media Bank: Solange’s Puma Collection… SeaVees Turns 50

Solange’s Blazing Pumas
Solange Knowles has teamed up with Puma to launch an exclusive new women’s line in collaboration with Opening Ceremony. The singer drew inspiration for the “Girls of Blaze Disc” collection from the sights and sounds of Brazil as the country gears up for this summer’s World Cup. As such, Solange recruited four rising designers to provide fresh creative input on Puma’s Disc Blaze style, which was first introduced in 1992. Participants included Gerlan Marcel of Gerlan Jeans, women’s wear designers Darlene and Lizzy Okpo and New York artist Hisham Bharoocha. This season marks the first time the Disc style is available for women. Solange believes the collection will have crossover appeal: “I’ve noticed the gender lines have crossed so much when it comes to sneakers: Women are wearing men’s sneakers, and I can’t tell you how many men have asked me if the Discs from my collection will come in larger sizes so they can rock them as well,” she said. “It’s really about giving people the best expressive and innovative designs possible, and I think that has evolved so much in the sneaker community, especially with the spirit of collaborations. Sneakers have gotten fun!” The line will be available until Feb. 22 at Opening Ceremony locations and then will be stocked at Nordstrom and Fred Segal stores nationwide.

SeaVees Is Legendary
California lifestyle footwear brand SeaVees is commemorating its 50th anniversary — and relaunch — with legends. “Legends define history, even help us define ourselves,” said Steven Tiller, CEO and chief designer of SeaVees, in a press statement. “It is thrilling to be able to honor them this year.” As such, the label will debut the Legend Series, a collection of limited-edition items embodying the spirit of 1960s California, in collaboration with legends, or legends-in-the-making, then donating proceeds to the charities of the collaborators’ choice, according to the statement. Additionally, SeaVees has plans for “a number of projects and events in 2014” to be announced as the year progresses. 

Olympia’s Placement
British pop singer Lily Allen debuted her new music video for “Air Balloon” last week, which was a play on the Sandra Bullock-starring space epic, “Gravity.” In the video, Allen, known for her cheeky sense of humor, blasts off into space after riding a zebra. But before that happens, she walks around a deserted field wearing the Poseidon from Charlotte Olympia’s spring line: a metallic gold strappy, embellished platform wedge with shiny disc fringe.

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