Hosiery Buzz: L’eggs, Commando & More

Egged On
L’eggs Sheer Energy is going back to its roots for its 40th anniversary. The Hanesbrands-owned label has reissued its plastic-and-cardboard “egg” packaging for spring ’14. Until now, the once-iconic box had been off shelves for more than a decade, replaced by more-streamlined packaging. Priced at $5.50 per pair, the pantyhose in the limited-edition boxes are available at Walgreens, as well as some Walmart and Rite-Aid locations. Concurrent with the re-release, L’eggs also launched a weekly “Lucky Egg” sweepstakes with prizes like travel, shopping sprees and makeovers, running on its website through April 28. Hanesbrands’ VP and GM of legwear, Angela Hawkins, said L’eggs revived the “egg” after the throwback packaging was requested by a number of customers, including one “super-fan” who contacted the brand twice a week for a year. “We’re excited to bring back a part of the L’eggs brand heritage that’s remembered and cherished by so many,” Hawkins added.

Sock Story
Vim & Vigr aims to snag male customers by mixing on-trend looks with new technology. The sock label, which previously offered only women’s styles, will add men’s argyle and stripe prints that incorporate natural fibers and support-focused fabrications. Slated to hit stores in May, the socks will be available in nylon, cotton and wool. “This new collection allows men to be fashionable with their sock style while improving their overall health and leg energy throughout the day,” said Vim & Vigr founder and President Michelle Huie. The men’s mix retails from $30 to $35 per pair. Vim & Vigr is available at several small retailers and Murdoch’s Ranch & Home Supply locations across the country. Brookstone.com also has picked up the label for the coming seasons.

In Command
Commando has hit a new milestone. The intimates and hosiery label has secured the patent for its “dig-free” legwear. Created to offer a more-comfortable fit and a smoother silhouette, the tights, featuring an elastic-free waistband, had been patent-pending since 2010. “I’m thrilled we’ve been awarded a patent on our dig-free legwear,” said Commando founder and designer Kerry O’Brien. “I’m obsessed with luxury technical fabrics and raw-cut fabrications, so designing a hosiery waistband without the uncomfortable elastic and pairing it with gorgeous legs made perfect sense to me.” Commando hosiery sells for $30 to $42 per pair at retailers such as Bloomingdale’s, Neiman Marcus, Nordstrom, Saks Fifth Avenue, Shopbop.com and Piperlime.com.

Fits Right
Fits will debut new sock product in three categories for fall ’14. The Center City category launches casual women’s crew and knee-high styles at $19 and $20, respectively. The brand also unveils women’s-specific offerings in its hiking and performance line, priced at $18 to $20. And lastly, the ski category will offer a variety of weights, from ultra-light and light to medium, available for $19 to $24. All Fits socks incorporate the same proprietary ergonomic knitting technology in different styles and thicknesses. Fits socks are available in more than 300 retailers across the country, including Amazon.com.

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