Finish Line Debuts new Store Format

Finish Line has a major treat for its Orlando, Fla., shoppers.
The Indianapolis-based athletic retailer debuted an all new concept store at the Mall at Millenia. The store is outfitted with the Nike Track Club shop-in-shop and will feature several in-store events around the holidays from Nike, Adidas, Asics and Mizuno.
The store also promises new features to supplement the new Winners Circle app by Finish Line (and make it easier to add items to your wish list).

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