Deckers Outdoor Corp. of Goleta, Calif., rang the opening bell at the New York Stock Exchange today to celebrate its recent listing on the exchange and announce the change of its corporate brand identity to Deckers Brands.
The company also commemorated today the growth and expansion of its direct-to-consumer footprint, the evolution of its omnichannel resources, and its product portfolio that includes Ugg, Teva and Sanuk, among others.
While the company’s corporate name will remain intact, the rebranding, which includes a new logo, will be incorporated into future marketing communications initiatives, according to the company.
“Our recent listing on the NYSE and our corporate brand marks four decades of growth and expansion across our organization,” said Angel Martinez, president, chairman and CEO, in a company statement. “Building on the strength or our brand portfolio, we have made great progress in transforming our company from a domestic footwear wholesaler into a leading multichannel global brand operator.”