Creative Recreation Welcomes Designer Back

After two years away from the company he co-founded, Rich Confinco is back.

Taking on the role of creative director at Creative Recreation, Confinco will refresh the company’s design perspective.

“Rich was a driving force in [Creative Recreation’s] rise in the fashion and lifestyle footwear market,” said Robert Brack, president of CR. “Rich was instrumental in [our company’s] rise as a lifestyle brand, and
with his return, customers and retailers can expect a design-style evolution within Creative Recreation.”

Confinco, who was a street artist before he joined Vans and then Creative Recreation in 2002, said he will work around the brand’s original vision, uniting sneakers and dress shoes, to leverage its position in the footwear industry.

“For spring ’16, expect the unexpected,” said Cofinco. “I’m glad to be back where it all began.”

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