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Chinese Laundry Expands Into New Categories

Chinese Laundry is making expansion moves.

The Los Angeles-based brand discussed its partnership with SG Footwear, a division of SG Companies, exclusively with Footwear News. The collaboration will include new category launches: slippers, flip-flops and a children’s collection.

The slipper line will launch for fall ’15, followed by a flip-flop and children’s launch for spring ’16. Product will be sold at Chinese Laundry stores and at Chineselaundry.com, plus select department stores.

“We are excited for this partnership and are looking forward to introducing these new lines to our consumers,” said Bob Goldman, CEO of Chinese Laundry. “Now that we have established our current divisions, it was only natural to tap into these categories and reinforce our position as a leading brand.”

“SG Footwear and Chinese Laundry share the same goal in providing customers with fashionable, durable and high-quality product,” Bernard Leifer, president and CEO of SG Footwear, said in a release. “We are thrilled to be working together and look forward to begin distributing the new footwear lines.”

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