Buzz: Upcoming Launches from Aquatalia, Sendra & More

Standing Room
Luxe comfort brand Grünland is launching in the U.S. for spring ’15 with a series of casual sandals and shoes that make the most of footbeds. Included in the collection are the brand’s patented Grünland Flex technology and interchangeable Dry Go and anti-shock insoles. Retailing from $115 to $200, the line is distributed through Montreal-based Prevata International. It will deliver in February to independent comfort stores.

Male Bonding
Women’s lifestyle brand Aquatalia, owned by New York-based Global Brands Group, is stepping back into the men’s business for fall ’15. (Previously, the label offered men’s footwear from 1998 to 2002.) In keeping with the brand’s name, the collection features a selection of weatherproof looks that includes classic oxfords and wingtips, retailing from $395 to $595, and rugged chukkas and Chelsea boots, priced at $425 to $675. Set to deliver in July, the line is targeted to luxury independents and department stores.

Eco Drive
The environment is top of mind for Spanish brand Sendra. For fall ’15, the company is introducing a collection of men’s and women’s shoes made entirely of recycled tire tubes, from top to bottom. Included in the offering are waterproof, vulcanized and Goodyear-welted styles, in addition to a series of hand-stitched espadrilles. All are leather-lined and feature cushioning in the forefoot for improved comfort. “We tapped into a trend,” said Lorenzo Castellon, owner of Kingo Shoes in New York, which distributes the Sendra brand. “It was a tradition in the 1970s to repurpose rubber.” Retailing from $80 to $360, the line will deliver in July and is available on a branded and private-label basis.

Support System
Ergosole, based in Melbourne, Australia, is bringing its unique comfort system to the U.S. market for spring. Designed by podiatrists, the collection of women’s casual and athletic-inspired styles feature the company’s proprietary Multi-Fit Comfort System — two sets of interchangeable orthotics made with Poron, including a cushioned version for everyday comfort and one with arch support for pain relief. The additional footbeds come boxed with the shoes. Rounding out the offering is a series of casual sandals featuring built-in contoured footbeds for mild arch support. The collection retails from $70 to $129.

Separately, Ergosole offers a companion line of men’s and women’s after-market insoles retailing from $40 to $50. Included are support and cushion orthotics, as well as styles for the diabetic and duty shoe markets. All products will deliver in January to independents, comfort chains and e-tailers.

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