Buzz: New Launches From Reebok, Asics & More

Keeping Time
Watch out for Reebok. The athletic brand told Footwear News last week it plans to enter the wearable tech business in 2015. In the meantime, Reebok has expanded its timepiece collection with new styles for spring ’15. Among the offerings are more feminine colorways for the popular Pump watch (above), which pays homage to Reebok’s iconic sneaker that turned 25 this year. Reebok watches, retailing for $49 to $129, were reintroduced this fall under license to Swiss company Time Network and are distributed by Miami-based Kronos America LLC. The collection is built with fitness tech capabilities such as date, time and laps, and features mineral glass crystal, Miyota movement and bands made of soft silicone and steel mesh. The line is currently stocked at 300 stores, including Macy’s, JCPenney, Kohl’s and Bon-Ton, but Reebok aims to be in 1,000 doors by next fall.

Work It Out

Ryka, owned by St. Louis-based Brown Shoe Co., is expanding its performance technology offering for spring ’15 with Vida RXZ, a training shoe that provides flexibility and cushioning. RXZ technology is designed to reduce forefoot pressure during workouts by incorporating Ultra Flex in the forefoot — a series of fine grooves on the top and bottom of the midsole and in the rubber outsole. Further enhancing the shoe’s comfort is Re-zorb, a proprietary high-performance foam in the heel that intends to absorb impact and provide cushioning through the flex zone. Available in four colors, Vida retails for $75. It’s set to deliver in January through department stores, independents and specialty stores.

Month for Men

Asics continues its mission to do good. This month, the brand debuted its second collection in honor of Prostate Cancer Awareness. The offering includes the Gel-Cumulus 16 BR sneaker, which is decked out in the cause’s signature shade of blue and will retail for $115. For the first time, the collection has expanded to include apparel items for men and women. Asics has also vowed to triple its donation from the previous year to benefit the Prostate Cancer Foundation. It plans to contribute $10 from the sale of every shoe and $1 to $2 from every apparel item, for a minimum gift of $100,000. The merchandise is available now in sporting goods and specialty retail stores and at Asicsamerica.com.

Good Union

French label A.P.C. has put its own spin on the Nike Free running shoe. A three-style collection, available for both men and women, hit stores last week, priced at $150. The new styles come in gray, black and beige — a pared-down approach that’s in line with A.P.C.’s signature neutral color scheme. Past collaborations between the two brands have included more fashion-focused takes on Nike’s Dunk and Airmax models.

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