Buzz: New Launches for Spring ’15

Relax Mode
California Footwear Co. will hit the comfort market with a collection of laid-back women’s sandals for spring ’15. The debut line includes the Sunshine collection, produced in Mexico; Caliente, made in Spain; and City/Artisanal, manufactured in the U.S. All styles incorporate soft, cushioned footbeds. Retailing from $80 to $130, the line is expected to deliver in February to independents and department stores. A companion line of boots and closed-up footwear will be added for fall ’15.

Good Company

Marchez Vous is expanding its consumer reach with a sister collection of younger, more moderately priced looks under the Marchez Vous Blue label. According to company founder Yeardley Smith, the series of modern, trend-driven shoes is meant for women ages 25 to 35, but it will remain true to the brand’s core focus on comfort, incorporating Poron footbeds. Retailing from $200 to $300, the line is aimed at department stores. Delivery is slated for January.

Core Competency

Ten Toes, based in Felgueiras, Portugal, has put its own twist on tradition with a collection of men’s contemporary classics for spring ’15. Included in the offering are casual ankle boots and tailored monk straps. Retailing from $120 to $150, the line targets independents and e-tailers and is available for immediate delivery through commercial@tentoes.pt.

Down Time

Comfort collection Supersoft by Diana Ferrari is making its way to the U.S. The Australian brand — available through Roar Asia Pacific, which is based in Beverly Hills, Calif. — includes a full range of styles, from casual moccasins and ballet flats to mid-heel slingbacks and sandals. Made for thirty­something moms or career women, the series features cushioned footbeds and soft leather uppers. Retailing from $99 to $159, the line targets department stores, better comfort chains and independents, with delivery set for January.

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