Buzz: J/Slides, Lamo & More

Sneak Attack
J/Slides will add fashion sneakers to the mix for fall ’14. The New York-based brand, which primarily offers flip-flops and sandals, will bow women’s styles ranging from a multicolored metallic leopard-print high-top to a calf-hair slip-on, for $120 to $149. The collection also includes warmer shoes lined with faux fur. “Sneakers are obviously trending, but the novelty of materials is what’s going to set us apart from other people who are doing it,” said J/Slides founder and President Jay Litvack. “We are building on a mindset that is casual and cool.” The label also will venture into clogs and ballet flats for the first time this fall.

Easy Does It

Kaepa founder Tom Adams is back in the shoe business. This fall, the industry veteran launches Fit2 Shoes, based in San Antonio, Texas. The brand’s casual and athletic looks aim to make tying shoes a thing of the past, thanks to the firm’s patent-pending One-Pull Fastening System. While most laced footwear allows for fastening only around the mid-foot, the Fit2 technology adjusts over the forefoot and instep while pulling in the rear portion of the shoe. Included in the debut collection are two women’s athletic styles and one sandal, retailing from $80 to $90. Delivery is slated for July to independents, department stores and athletic specialty retailers. Companion children’s and men’s shoes are in the works.

Insole Desire
FootBalance’s Quick Fit pre-molded footbeds are expanding distribution for fall ’14. The product — which naturally molds to the foot through wear or in a conventional oven to expedite the process — now will be available at major e-tailers such as Amazon.com. It is being offered in a variety of colors for $45. Suggested for low-volume shoes such as cycling and elite running styles, the footbeds also can be used for any walking, hiking, lifestyle and travel shoes.

Shear Delight
Los Angeles-based sheepskin brand Lamo launches Dije California, a higher-end fashion footwear and accessories line, for fall ’14. Included are biker looks for women, driving shoes for men and novelty sequined boots for girls. Accessories include ear muffs and hats. The label will add sandals and strappy shoes with sheepskin touches for spring ’15. Retailing from $27 to $200, the collection is targeted to department stores and boutiques. Delivery is slated for September.

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