Buzz: Icebug, OluKai & More

With Zeal
Swedish outdoor brand Icebug will launch its Zeal trail running platform with two styles for spring ’15. Marrying the new dual-density HGMS2 midsole (it stands for Holy Grail Midsole Soft & Stable) with two different outsoles, the lightweight Zeal shoes are engineered for low-to-the-ground stability. The Zeal OLX and Zeal RB9X (below) models are available for men and women, and both feature a nylon upper with a new lacing system. In addition, the OLX outsole uses 16 carbide studs for improved grip, and the RB9X outsole with a rubber outsole and specially designed lug pattern is designed for use on wet surfaces. The $185 Zeal OLX and $170 Zeal RB9X will deliver in March to online and independent running accounts.

Adventure Bound
Irvine, Calif.-based OluKai is broadening its reach for spring ’15 with the launch of a sports sandal line for men. The two-style collection — the Hokua Pahu and the Ohana Pahu (above), both retailing for $90 — features quick-drying synthetic uppers and adjustable straps, including one on the heel. The Hokua Pahu utilizes straps across the forefoot and midfoot, while the Ohana Pahu has a three-point sandal construction. Both styles will deliver to outdoor independents, online accounts and department stores.

Take a Breath
Vasque, a division of Red Wing, Minn.-based Red Wing Shoe Corp., will debut a collection of fast hikers for men and women for spring ’15. The boots in the Inhaler collection feature athletic-inspired EVA midsoles, grippy rubber outsoles and breathable performance mesh uppers. They will be available in a $160 Gore-Tex midcut version, a $120 low-cut style without Gore-Tex and a $140 low-cut version with the waterproofing membrane. The Inhaler collection styles will deliver to outdoor independents and specialty accounts.

Finding Balance
New Balance is beefing up its athlete team, recently signing distance runner and Dartmouth grad Abbey D’Agostino. The athlete, who is a seven-time national champion, 13-time All-American and 16-time Ivy League champion, will live and train in Boston under coach Mark Coogan.

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