Buzz: Comfort Brands Launch for Spring

Fresh Pair
Portuguese comfort brand Arcopédico, distributed through Sparks, Nev.-based Simco Imported Shoes Inc., is expanding its sandal offering for spring ’15 with a concise series of dressier looks that incorporate a patented twin-arch support system and padded footbeds. Retailing from $110 to $155, the line will deliver in February to independent comfort accounts and department stores. Separately, Simco is reintroducing comfort brand Zeeta through a licensing deal with its founder, Art Argyropoulos. The three-style women’s collection includes a T-strap, Mary Jane and ghillie-laced style. Retailing for $160, the shoes will deliver in February to comfort independents.

Keeping Cool
Youth-oriented Spanish brand Coolway is coming to the States for spring ’15, distributed by newly established subsidiary Fashion Major Brands, based in Culver City, Calif. The casual collection targets 16- to 30-year-old customers, according to Scott Home, president of the U.S. business. Men’s styles include espadrilles and sandals, retailing for $60 to $120. Women’s looks range from wedge sandals to boots, priced at $40 to $100. In addition, a companion line of accessories, including bags and backpacks, will sell for $30 to $70. The entire line is set to deliver in December, with distribution aimed at department and specialty stores.

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Two Timing
Italian fashion-comfort lines Mauro Teci and MT One (at right) are staking a claim in the U.S. market for spring ’15. Distributed through Hyper Cube in New York, Mauro Teci focuses on sophisticated silhouettes, such as ballet flats and tailored pumps, meant for the career customer. Sister brand MT One taps into a younger consumer base with its offering of trend-driven styles, including sandals and pumps. Both lines will retail for $295 to $450. Delivery is slated for December through comfort independents.

He & She

Los Angeles-based women’s ready-to-wear label Clover Canyon, known for streamlined silhouettes featuring its proprietary digital prints, is adding shoes to the mix for spring ’15. The collection of edgy looks, from super-chunky platforms to comfort-based slides, will sell for $158 to $396. In addition, based on the success of its women’s apparel, Clover Canyon will bow a companion men’s sportswear collection for spring ’15, complete with a concise footwear offering that includes a slide and oxford, retailing from $158 to $297. All the shoes will begin delivering in January through the brand’s current retail base, as well as better specialty store retailers and Clovercanyon.com.

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