Brooks Sports Inc. is taking a run at New York.
The Seattle-based brand is introducing a limited-edition style that pays homage to the upcoming New York City Marathon.
The men’s and women’s performance look takes the brand’s signature Adrenaline GTS 15 shoe and reinterprets it as the Freedom style, detailed in a New York city-inspired print, set to retail at $130.
“We wanted to make a splash at the pinnacle event,” said Shane Downey, creative director for Brooks Heritage, about the novelty style. “It’s a mainstay of the collection.”
The shoe will be available for sale beginning on Oct. 27, prior to the Nov. 2 marathon, in select accounts in New York such as City Sports and New York Running Company, as well as Brooksrunning.com.