Brooks Running Co. has kicked off its centennial year by unveiling global growth plans following strong sales momentum in 2013.
“2014 will be a huge year for Brooks. We continue to drive strong growth across the globe, and our mission to inspire runners is resonating, as evidenced by our ongoing position as No. 1 at specialty running stores in the U.S.,” Brooks CEO Jim Weber said in a statement.
According to the company’s 2013 fiscal results, Brooks reported a 17 percent lift in revenue growth, driven by a 16 percent increase in its U.S. business and a 27 percent gain in Europe.
The firm announced that the continued shift among consumers toward more cushioned running shoes drove sales of its Ravenna, Glycerin and Ghost styles, which improved by 72 percent, 53 percent and 52 percent, respectively, according to fiscal 2013 results.
Brooks said that its apparel business grew 16 percent in 2013 on the prior year.
This year, the company plans to move deeper into Europe, Asia Pacific and Latin America. Brooks also intends to relocate to a new green headquarters in Seattle in 2014, Weber added. The building, named Stone 34, is located across the street from Seattle’s Burke-Gilman Trail.
“We will harness this momentum in the coming year, celebrating Brooks’ 100-year anniversary with our employees, partners and runners everywhere; moving to our new global headquarters; and unveiling groundbreaking research and product advancements,” Weber said.