Skechers is ringing in the holidays with Demi Lovato.
The brand’s new face recently shot the holiday campaign — for print, broadcast and digital — and the star will continue to be featured in Skechers marketing material through 2016.
“Everyone is unique and Skechers emobodies that,” Lovato said in a statement. “I think everyone should celebrate their individuality, and I’m happy to collaborate with Skechers in promoting this message.
“My style philosophy is to stay true to who I am, to be my own unique self. That is when I’m happiest,” Lovato added. “When I’m on stage, it is probably edgy heels or boots and a leather jacket — as fun and crazy as I feel at the moment. And when I am not on stage, chances are I am comfortable in a T-shirt and my Skechers.”
Lovato is currently on a world tour for her album “Demi,” with stops in Canada, the U.K. and other parts of Europe.