Alessandra Ambrosio is Tamara Mellon’s L.A. Woman

Meet Tamara Mellon’s L.A. Woman.

The Brit designer has tapped Victoria’s Secret catwalker, Alessandra Ambrosio, to front her fall ’14 campaign.

Inspired by Helmut Newton’s edgy aesthetic, the campaign features a monochromatic palette throughout and highlights key styles including the knee-high fishnet pumps, among others.

Mellon also launches her brand’s mobile site this month as well, where customers can shop by trend.

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