Aetrex Worldwide Inc. is giving its retail partners a technical advantage.
The Teaneck, N.J., company has launched a customizable mobile app generator that gives retailers the ability to have an app presence that can be leveraged for marketing, promotions and e-commerce.
The app is available free of charge to both new and existing iStep customers and offers a range of features to create a one-of-a-kind consumer experience. The iStep system is a foot-scanning platform developed by Aetrex.
Consumers will be able to shop a retailer’s online stores from the app, receive coupons and promotions, and stay connected through social media. The software includes GPS technology that determines a customer’s location and directs them to the nearest location offering Aetrex products. Plus, Apple’s location-based iBeacon technology will allow retailers to communicate with shoppers by sending personalized alerts when they walk near the store.
Additional app features include four rotating home pages, customized screens and product offerings. Users can even retrieve past iStep foot scans.
“Mobile apps are one of the fastest-growing digital platforms, but not all businesses have the capability to create their own,” said Larry Schwartz, CEO, in a company statement. “We’re excited to expand our high-tech offerings and introduce the footwear industry’s first-ever customizable mobile app generator, giving Aetrex customers a powerful new tool to engage with customers and help drive sales.”
To help retailers stay informed about new technologies, Aetrex is hosting a series of live webinars that will focus on mobile technology marketing opportunities and its new app.