Sbicca Vintage was born in the U.S.A.
The California-based label, which debuted for fall ’11, is sister brand to 94-year-old Sbicca, owned by Palos Verdes Footwear. As it develops, Sbicca Vintage plans to expand its offering and social media presence (an Instagram account recently debuted).
“The most exciting thing for us is a consumer appreciation for our American-made product,” said Bill Clark, designer and line builder for the vintage collection.
While the label debuted with mostly sandal styles, Sbicca Vintage is now adding more boots and closed-toe styles for fall, produced in its California factory.
“[The shoes] have the true Sbicca DNA by using vintage leathers, metallic suede and mixing natural jute and fabrics, for a vintage and rustic feel,” said Clark.
Here, the designer talks about the ups and downs of production, and the brand’s main consumer.
1. Who is your target customer?
BC: We have expanded Vintage [styles] to a younger, bohemian and chic consumer. She is a gal who wants cutting-edge fashion along with the comfort and quality she’s grown accustomed to with the line.
2. What is a key benefit of producing in the U.S.?
BC: One of the many positive aspects of being a domestic manufacturer is our quick reaction to trends. Having two full-time pattern makers, we can turn around a new concept in a matter of hours and bring it to retail in a matter of weeks. Also, the ability to turn around reorders in less than three weeks sets us apart from importers.
3. What are the challenges of manufacturing stateside?
BC: Sourcing has been a challenge since the shoe industry left the U.S. in the 1980s. Our team has searched the U.S. and Europe looking for the best and most unique components to keep our brand new and exciting.