From the ice bucket challenge to Kim Kardashian’s wedding photo, FN rounded up a few choice moments from social media over the past year.
The Ice Bucket Challenge of 2014
Victoria Beckham. Donatella Versace. Anna Wintour. Kate Moss. Fashion’s great and powerful all grabbed buckets of freezing cold water and doused themselves to raise money and awareness for the ALS Ice Bucket Challenge, this summer’s viral social media event.
Under Armour’s New Face
This fall was Under Armour’s coming-out party for women. The relaunched category propelled to the forefront of social buzz by debuting a new fitness tag, “I Will What I Want,” and selecting American Ballet Theater soloist Misty Copeland as the face of the campaign. It was an emotional and empowering digital first campaign. Tears were shed. And 10 million views later, women are taking inspiration from Misty’s story.
Germany and Brazil Take Top Tweet
Miley Cyrus’ twerking performance at the MTV Video Music Awards in 2013 was dethroned as the most-Tweeted event of all time this year. Brazil’s thrashing at the hands of Germany during the World Cup games took home the honor with 35.6 million mentions. Two words to the competitors: Thank you.
SJP’s Renegade Photo shoot
Girls may just want to have fun, but sometimes they might get a little carried away. Sarah Jessica Parker staged an impromptu social media photo shoot of her SJP collection at the former abode of Carrie Bradshaw in the West Village in New York. While fans were delighted, neighbors less so, vocalizing their annoyance that SATC devotees continue to clog the sidewalks and snap photos in front of the famous townhome.
Grace Coddington Joins Instagram and Gets Banned
Everyone’s favorite fashion ginger joined Instagram in 2014 and was promptly banned after her first post was an illustration of herself sunbathing … in the buff. Fashionistas can breathe easy, as Grace’s account was reactivated, and her kitties, Pumpkin and Bart, now take a starring role.
The Most Liked Photo …
Love them or hate them, it was the year of Kimye. The May 24 wedding photo of Kim Kardashian and Kanye West was the most liked image on Instagram in 2014 with 2.4 million “hearts.”