Patrik Frisk Heads to Aldo in Surprise Move

In an unexpected departure, VF Corp. outdoor head Patrik Frisk is leaving the firm to head Aldo in Canada.

Frisk, who is credited for fueling the Timberland turnaround, was promoted earlier this year to the post of coalition president of the Outdoor Americas division.

In an email obtained by FN, Frisk said he was excited for a new challenge at the retailer, which has more than 1,750 stores.

“The company is incredibly vibrant, dynamic and has a unique culture rooted in strong values, with lots of potential for future growth,” Frisk said in the email.

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