Executive Changes at Crocs

Bob Munroe, a former Reebok president, has been named GM of Crocs America.

Munroe, who stepped down from the Adidas-owned athletic brand in 2007, has been leading a series of startup companies in recent years and will now oversee Crocs’ wholesale, online and direct-to-consumer channels in the U.S.

Niwot, Colo.-based Crocs also announced other key changes to its management. Munroe replaces Greg Sullivan, who is moving to SVP of global business transformation. In Asia, Scott Yuan has been named GM of greater China, succeeding Ted Lee, who is leaving the brand this year. Yuan started with the company earlier this year and will be based in Shanghai.

Michelle Poole, who joined Crocs in August, has been appointed SVP for global product creation and merchandising, following the impending departure of Dale Bathum next month.

“Consistent with our previously stated intent of upgrading the management team, these changes will help us bring together global merchandising, design, development and product management to work as one team,” said Andrew Rees, president of Crocs.

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