What’s Selling: Athletic

The athletic market has been on fire, and retailers continue to report strong sales of key brands from Nike to Timberland.

Still, some storeowners said trends have slowed down late in the year.

For what’s selling, read on.


1. Nike Air Structure Triax

2. Saucony Triumph

3. Mizuno Wave Rider

Holiday trend: “There isn’t really any big new [product] story out there right now. We have some customers intrigued by the idea of Hoka One One and that oversized midsole, but it’s still a niche trend,” said assistant manager Jason Bull.

RUNNER’S ALLEY, Portsmouth, N.H.

1. Brooks Adrenaline

2. Saucony Ride

3. Hoka One One Clifton

Holiday trend: “The whole minimalist movement is becoming obsolete, and customers are saying they want a little more [support and cushioning] underfoot. So we love that brands are offering a wide range of drops with their bottoms,” said owner Jeanine Sylvester.

RIME, Brooklyn, N.Y.

1. Timberland x Stussy boot

2. Adidas Tubular

3. Nike Air Max 1 sneakerboot

Holiday trend: “We’re still doing well with runners and sleeker looks for women. Boot silhouettes also are trending well right now,” said owner Susan Boyle.


1. Brooks Ghost

2. Mizuno Inspire

3. Saucony Guide

Holiday trend: “We’re not seeing any new or exciting trends this season. We’re selling a lot of the same styles and brands we always do,” said owner Kris Hartner.

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