Reebok today announced it has signed UFC World champions Jon Jones and Ronda Rousey to its athlete roster.
The signings follow the news earlier this month that Reebok had entered into a six-year deal to serve as the exclusive uniform outfitter of the UFC, the world’s leading mixed martial arts organization.
Both Jones and Rousey will collaborate with Reebok on the development and launch of the brand’s new line of UFC uniforms, as well as a collection of footwear and apparel designed specifically for the more than 35 million people worldwide who participate in MMA.
“Not only are Ronda and Jon admired by millions of UFC fans, but they also are among the fittest, most disciplined athletes in the world, and an inspiration to the millions of people who train like fighters,” Matt O’Toole, president of Reebok, said in a statement. “We’re looking forward to working with each of them and tapping into their insight and expertise to create world-class training products and fight gear.”
O’Toole added that he believes the partnership will help generate more global awareness for the sport. “In addition to being one of the fastest-growing sports, MMA is also one of the most demanding in terms of training and conditioning,” he said. “The mental and physical toughness and discipline required is remarkable. There are no better examples of this than Ronda and Jon, and they have the championships to prove it.”
Jones, the youngest world champion in UFC history, said he looks forward to collaborating with the Reebok team. “What I’m particularly excited about is that the input of the fighters is going to drive the product innovation, which will ensure all athletes, whether they are fighting for a world championship or just to be fit, will have the very best gear,” he said.
For her part, Rousey, the first woman athlete to sign with UFC, said she hopes to bring a female point of view to the design process. “Reebok understands what tough fitness means for women and what women need for their fitness lifestyle. Together we’re going to inspire even more people to train like fighters,” she said.
Rousey and Jones join UFC Lightweight champion Anthony Pettis and former UFC Welterweight champion Johny Hendricks on Reebok’s growing roster of UFC athletes.