Fromm Eager to Take Top FFANY Role

NEW YORK — Ron Fromm is ready to begin a new chapter.

The Brown Shoe Co. chairman will officially take the president and CEO spot at New York-based FFANY in October 2014. He will inherit the role from Joe Moore, who plans to retire after 15 years at the organization.

“I have always believed that New York is the most important market for our industry,” Fromm said. “FFANY has a terrific platform and it starts with putting on exhibitions. There is also a great philanthropy component with ‘Shoes on Sale’ and other initiatives.”

Fromm — who has chaired FFANY in the past, as well as headed the boards of the Footwear Distributors & Retailers of America and Two Ten Footwear Foundation — said he is particularly excited to develop the education component of FFANY.

“We really want to increase our education platform so we have the means to develop the right kind of talent and bring it into the industry,” said Fromm, who will begin consulting on the education committee this summer. (The executive also plans to remain chairman of Brown Shoe.)

For his part, Moore said, the Fromm pick was the best outcome for the organization. “We were lucky to get the right guy at the right time,” he said, noting that the board approved the selection unanimously. “Ron has an incredible passion for the industry and for FFANY.”

Scott Silverstein, chairman of the FFANY board and CEO of The Silverstein Co., said Fromm’s deep industry ties were impressive to him and others on the board. “Joe and I had discussed the fact that both he and [former FFANY head] Dick Jacobson had come from the [footwear business]. We thought the perfect candidate would be someone who was personally invested in the industry, who could pick up the phone and get anyone from any company to talk to them. Ron fit the bill perfectly.”

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