What’s Selling: Comfort

Retailers share the three top-selling styles in their stores this week.

SOCKSHOP & SHOE CO., Santa Cruz, Calif.
1. Dansko Professional XP clogs
2. Naot Trendy and Kirei Mary Jane styles
3. Merrell barefoot styles
Top spring trend: “New Toms Shoes patterns and colors are still on fire, such as the crochet style in new colors,” said GM and women’s shoe buyer Lauren Graham. “They’re already flying out the door.”

1. Wolky Jewel Velcro-strap sandal
2. Naot Ashley strappy sandal
3. Finn Comfort Jamaica open-back strappy sandal
Top spring trend: “A lot of people are looking at cute, casual shoes — not very fashionable or athletic-looking, but something versatile,” said GM Marty Espinoza.

IF THE SHOE FITS, Vancouver, Wash.
1. Dansko Professional in prints
2. Keen Coronado canvas laceup
3. Brooks Pure Project minimalist-inspired looks
Top spring trend: “Everyone is looking for something exciting in the way of color to take them out of the winter doldrums,” noted co-owner Alan O’Hara.

1. New Balance 1540 running shoe
2. Munro American Jillian pump
3. Munro American Merrie dress flat
Top spring trend: “Lots of color,” is what consumers are looking for this spring, said Angela Fleming, president. “We carry Mephisto sandals in red, blues and oranges, and they have been well received.”

SANTA FE TRADING, Saugatuck, Mich.
1. Wolky Jewel Velcro-strap sandal
2. Naot Matai Mary Jane style
3. Kalso Earth Solar Mary Jane style
Top spring trend: “People are going to be looking for color,” said co-owner Korry Hoeksema. “They want stylish and comfortable at the same time.” 

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News for the Sporty (and Not So Sporty)

ECCO is shifting toward athleisure with the launch of its ECCO Athletic Leisure Club sub-brand and accompanying fall footwear styles.
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