Shop Talk: Tommy Bahama Bows Flagship… Dr. Martens in Santa Monica

Tommy Bahama Plants Flagship
Tommy Bahama is celebrating its 20th anniversary this year by opening a new flagship in the Windy City, its third in the greater Chicago area. The store, which debuted on May 2, is located on Michigan Avenue on the city’s Magnificent Mile. The 4,400-sq.-ft. shop features the brand’s “urban resort” concept, with a neutral color palette, wood tones and metal accents, and the store’s lighting design is meant to emulate natural sunlight. “The Midwest has always been a market with a real understanding of the Tommy Bahama brand and what it represents,” President and COO Doug Wood said in a statement. “Whether wearing Tommy Bahama at home or on vacation in warmer climates, Midwesterners have embraced the concept and the products. Opening a new store on Chicago’s Magnificent Mile is a real milestone for the company.”

Gallery Aesthete Pops Up
Menswear retailer Gallery Aesthete recently opened a pop-up shop, designed by architect Lukas Machnik, at LuminaireX, an experimental design project through the Luminaire Chicago Showroom. The store will be open through May 19, and PR manager Samm Mackin said it was a way to connect with the city’s artistic community. “It’s kind of an experimental project,” she said. “Luminaire approached us to do this collaboration with them, and we were excited to do it. For them, we bring a whole lifestyle aspect [to the project]. [For us], it’s about building a community in Chicago with people who appreciate the arts.” The pop-up also serves as a showroom for the retailer, which has a brick-and-mortar location on the city’s Oak Street. In addition to apparel and accessories, the shop stocks a footwear assortment with looks from Rick Owens and Ann Demeulemeester.

Dr. Martens Hits Santa Monica

Dr. Martens is ready for the beach. On May 4, the brand will debut a new 1,500-sq.-ft store in Santa Monica, Calif., on the Third Street Promenade. The space was designed to reflect the brand’s British manufacturing history, as well as the craft of bootmaking. The store is part of Dr. Martens’ larger strategy to open doors across the U.S. A full range of boots, shoes, apparel and accessories will be available at the store. “Third Street Promenade in Santa Monica is a vibrant and diverse retail destination, and Dr. Martens is excited to be part of that mix,” said U.S. VP of marketing Kevin Diehl. “This is Dr. Martens’ first owned retail store in Los Angeles, and we could not think of a better location to showcase the entire range of footwear, clothing and accessories. The Dr. Martens store will carry items that can only be found in our own retail stores.”

Under Armour Teams With Steele Fitness
Under Armour is hitting the gym. The brand has partnered with Minneapolis-based Steele Fitness to launch a 2,500-sq.-ft. retail store inside a 12,000-sq.-ft. gym in Edina, Minn. Called Under Armour for Steele, the shop, slated to open later this month, will feature special Steele/Under Armour co-branded products, in addition to men’s and women’s apparel, footwear and accessories. “It’s a great opportunity to move forward in our mission of making all athletes better,” Under Armour’s VP of sales, Brian Cummings, said in a statement. “As an innovative and cutting-edge brand, we’re excited to be part of the movement that is redefining sports-related retail through this partnership.”

Pediped Steps Into Retail

Pediped Footwear will bow its first retail location in Las Vegas on May 17. The 700-sq.-ft. shop will feature 140 different styles for both boys and girls, in the Originals, Grip ’n’ Go and Flex lines, making it the largest collection of Pediped footwear in the world. A new line of women’s shoes, called Brian James Footwear, also will launch there with a variety of styles including sandals and ballet flats. “For years, our incredibly loyal customers have asked for a store in a mall, and we’re thrilled to be making this a reality,” founder Angela Edgeworth said in a statement. Looking ahead, the company plans to open an additional 20 doors in the U.S. over the next three to five years.

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